Google Plus has emerged – and it just might have enough force to give Facebook some competition. In a way, it is surprising that Google took so long to release a social network, but it’s here now. For anyone looking to market his or herself (for employment or just plain old networking), there are a few ways this can be done on Google Plus:
- Your profile needs the right mix of text and images; quickly informing visitors about you, your business venture, and what you are promoting. Send a clear message. Without definitive clarity, the profile won’t be of much value.
- Be sure your profile contains a few keywords that are relevant to what you want to be known for. What’s unique about Google Plus is that you (as in your profile) can show up in search results. How cool is that? But, in order for people to find your profile, you need to use the right keywords.
- Content marketing is one of the best ways to help get a product, service, and your social network profile noticed. Google Plus is set up effectively for content marketing. And better yet, there is an additional component called Google Sparks which is intended to help raise people’s awareness of newly-published content. Google Plus makes it easy to get your content found through Sparks.
- In addition to all these things, the fact that you can host “hangouts” with other people is pretty unique to Google Plus. After you’ve interacted with someone online, you might want to take things to the next level by having a face-to-face conversation (through video).
- Google Plus also allows you to choose which “Circles” you want to share your content with, so you don’t have to alienate your buddies if you want to seem more professional. You can still be a goofball within your friend circle and a super-professional forensic psychologist (or whatever you are) in your business circle.